1. Customer
   1. Produces better service for the customer
   2. Produces better product for the customer
   3. Ongoing improvement of service and product
   4. Constantly aware of neew trends
   5. Adopting and moving forward with new trends
   6. Keping up to date with latest technology
   7. Expanding business gives customer more geographic buying choice
   8. Interacts with local councils
   9. Company grows in importance
   10. Brand recognition
   11. Brand association
   12. Consistent and reliable service
   13. More information on source of product
2. Organisation
   1. Improves share price
   2. Raises company profile
   3. Enhances organisational reputation
   4. Good rapport with lending institutions
   5. Keeps competitors alert and on their toes
   6. Encourages more customers
   7. Encourages customers to leave their competitors
   8. Keeping the company image up to the agreed benchmark
   9. Good services pushes higher than competitors benchmark
   10. Level of complaints are lower
   11. Level of compliments are higher
   12. Sales turnover is up
   13. Improves information on source of product
3. Employees
   1. Keeps staff more motivated
   2. Staff well presented as per company policy
   3. Well spoken as per training
   4. Staff well trained
   5. Staff punctuality is good
   6. Staff sickness percentage is lower
   7. Employee retention percentage is up
   8. Staff recommend the business to friends and relations
   9. Improved incentives for employees
   10. Improves working conditions