1. Market and Competitive Analysis
   1. Sources of Demand
   2. Trends for Current/Future Strength of Demand
      1. Demographic
      2. Employment
      3. Cultural
      4. Technological
   3. Sources of Failure
      1. Current Competition
      2. Future Competition
      3. Optimal Timing for Idea
   4. Demographic
   5. Employment
   6. Cultural
   7. Technological
   8. Current Competition
   9. Future Competition
   10. Optimal Timing for Idea
2. Financial Analysis
3. Physical and Design Analysis
4. Financial Analysis
   1. Political and Legal Analysis