1. Variable
   1. Emerging markets
      1. No experience
      2. Negative
         1. Restrictions
         2. Taxes
   2. F1 results
2. Positive
   1. Licensing
      1. Theme park
      2. Wathes
      3. Sportswear
3. Negative
   1. Low volume of cars
      1. Less profit
   2. Engines sold to Maserati
      1. Maserati reduced vehicle shipments
   3. Small float
      1. Limited number of stakeholders
   4. Loyalty program
      1. Special voting not treadable
         1. Less liquidity