1. Distribution
   1. transport
2. Financing
   1. payment
3. Market Info
   1. research
4. Pricing
   1. profit
5. Product/Service
   1. responding
   2. opportunities
6. Promotion
   1. communication
      1. flyers
      2. coupons
      3. billboards
      4. commercials
         1. tv
         2. radio
      5. internet
7. Selling
   1. providing