1. What?
   1. 2 goals
      1. getting insight on what can be improved
      2. boost app’s rating
   2. users types
      1. talkactive
         1. provide feedbacks
         2. be demanding
            1. negative reviews
      2. non-talkactive
   3. find right time to ask for feedback
      1. essential
   4. feedback function
      1. integrated part of App
   5. careful with pop-up strategies
   6. don't ask too often/insistantly
2. How?
   1. Send Feedback built into the app
      1. often be ignored
   2. Pop-ups
      1. boost app's rating
      2. interrupt user experience
   3. Natively integrated feedback forms
      1. social
      2. news
      3. dating
      4. app which contains feeds
         1. perfect for
   4. Instant messaging
      1. fewer one-star reviews
   5. Surveys
3. When?
   1. accomplished an intended task within your app
   2. somewhat loyal
   3. App opened > 10 times/3 days