1. Sara Lee
   1. Strength
      1. Leading Posision
         1. Strong brand name
            1. Strong Financial Position
            2. Innovation Capabilities
            3. diversified
   2. Weakness
      1. Low EPS
         1. Own less market Share to its competitors
   3. Opportunities
      1. Development in global market
         1. Cost Organization
            1. Expansion in new market
   4. Threat
      1. increase wheat price
         1. increase global competitors
2. Nestle
   1. Strength
      1. Strong financial position
         1. attractive cutomer
            1. wide geographic coverage
            2. Low operating cost
   2. weakness
      1. Not successful in some market
         1. High debt compare to Sara Lee
            1. LC-1 division was not successful
   3. Opportunities
      1. has health base product
         1. Larger Market Leader
            1. Expand Company Product
   4. Threats
      1. Face intensive Competition
         1. Entered many matured market
3. HJ Heinz
   1. Strength
      1. Strong brand name
         1. Skills Promotion
            1. Premier Ketchup Maker
            2. superior quality
            3. strong global distribution
   2. weakness
      1. High debt
         1. Had little success with developing new product
            1. Rely on Ketchup market for expansion
            2. involve food related product
   3. Opportunities
      1. Develop in global Market
         1. Resin buyer demand
            1. expand company product
   4. Threat
      1. increase competitors
         1. private label groth
            1. losing business to other suppliers