1. Sara Lee
   1. Strength
      1. Market leader
      2. Strong brand name
      3. High ITO
      4. Production innovation Capability
      5. Diversify and grown over the year
   2. Weakness
      1. Less NPM
      2. Low EPS comparing to the competitors
      3. Own less Market Share
      4. D/E is high
      5. D/A is high
   3. Opportunities
      1. Positive development
      2. Cost Organization
      3. Expansion in new market
   4. Threat
      1. Increase wheat price
      2. Increase operation cost
      3. Increase global competitors
2. Kraft Food Inc
   1. Strengt
      1. High GPM
      2. High EPS
      3. Leading global Package food company
      4. Strong global distribution
      5. Diversified Product
   2. Weakness
      1. Low ITO comparing with the competitors
      2. Low CR and ROA comparing with competitors
   3. Opportunities
      1. Growth demand for health and wellness
      2. Expand into geographic market
      3. Expand product to meet customer need
   4. Threat
      1. Increase competition
      2. Rise in raw material price
      3. Dispute and lawsuit with Starbucks
3. Nestle Malaysia
   1. Strength
      1. Strong financial position
      2. Attractive customer base
      3. Wide geographic coverage
      4. Lower cost
      5. High ROA
   2. Weakness
      1. Not successful in some market
      2. High debt compare to Sara Lee
      3. D/Eis very high
   3. Opportunities
      1. Has health popular base products
      2. Larger market leader
      3. Expand the company product
   4. Threat
      1. Face intensive competion
      2. enter many mature market
   5. Topic