1. Digital Analytics Fundamentals
   1. 1- Course overview
   2. 2- Getting started with digital analytics
      1. The importance of digital analytics
      2. Core analysis techniques
      3. Conversions and conversion attribution
      4. Creating a measurement plan
   3. 3- Understanding and using Google Analytics data
      1. How Google Analytics works
      2. Key metrics and dimensions defined
   4. 4- Collecting actionable data with Google Analytics
      1. Creating an account
      2. Understanding your account structure
      3. Setting up basic filters
      4. Setting up goals and ecommerce
      5. Collecting campaign data
   5. 5- Navigating Google Analytics reports
      1. Reporting overview
      2. Audience reports
      3. Acquisition reports
      4. AdWords reports
      5. Behavior reports
      6. Custom reports and dashboards
   6. 6- Navigating Conversions reports
      1. Goal Flow report
      2. Ecommerce reports
      3. Multi-Channel Funnels reports
      4. Attribution reports
2. Google Analytics Platform Principles
   1. 1- Platform Fundamentals
      1. Course overview
      2. The platform components
      3. The data model
   2. 2- Collection
      1. Data collection overview
      2. Website data collection
      3. Mobile app data collection
      4. Measurement Protocol data collection
   3. 3- Processing & Configuration
      1. Processing & configuration overview
      2. Processing hits into sessions & users
      3. Importing data into Google Analytics
      4. Transforming & aggregating data
   4. 4- Reporting
      1. Reporting overview
      2. Building reports with dimensions & metrics
      3. The reporting APIs
      4. Report sampling
3. Ecommerce Analytics: From Data to Decisions
   1. 1- Introduction to Ecommerce Analysis
      1. Course overview
      2. Using the measurement plan
      3. Reporting vs. analysis
      4. Analysis preparation
      5. Next steps
   2. 2- Understanding Customers
      1. Traffic source analysis
      2. Multi-channel analysis
      3. Customer profile analysis
      4. Summary and takeaways
   3. 3- Understanding Shopping Behavior
      1. Ehanced Ecommerce overview
      2. On-site merchandising analysis
      3. Shopping behavior analysis
      4. Checkout analysis
      5. Summary and takeaways
      6. Course summary
4. Mobile App Analytics Fundamentals
   1. 1- Introduction to Mobile App Analytics
      1. Welcome
      2. Marketing and analysis tols
      3. App revenue models
      4. Starting with a measurement plan
      5. Tools to set up tracking
   2. 2- Attracting New Users
      1. Acquisition channels
      2. Acquisition reports
      3. High-value users
      4. Segmentation and user attributes
   3. 3- Measuring behavior
      1. Behavior reports overview
      2. Screen tracking
      3. Custom dimensions and metrics tracking
      4. Enhanced Ecommerce tracking
   4. 4- Increasing revenue
      1. Identifying roadblocs to revenue
      2. Re-engaging existing users
      3. Remarketing to new and existing users
      4. Course Summary
5. Google Tag Manager Fundamentals
   1. 1- Starting out with Google Tag Manager
      1. Course introduction
      2. Start with a measurement plan
      3. Develop a tag implementation strategy
      4. Tag Manager overview
   2. 2- Setting up Google Tag Manager
      1. Install the Google Analytics tag
      2. Set up a GA Property variable
      3. Set up cross-domain tracking
      4. Understand the Data Layer
   3. 3- Collecting data using the Data Layer, variables and events
      1. Pass static values into Custom Dimensions
      2. Pass dynamic values into Custom Metrics
      3. Track events with variables
   4. 4- Using additional tags for marketing and remarketing
      1. Set up AdWords conversion tracking
      2. Set up Dynamic Remarketing
      3. Course Review
6. Google Analytics Resources
   1. Demo account
   2. Help Center
   3. Youtube Channel
   4. Blog
   5. Google+ Community
   6. Developers
7. about this map
   1. Eric Bouchet
   2. created Jan 2017