1. TASKS
2. CHALLENGES
   1. Code
      1. How well can the app scale?
      2. Technology stack -- build or buy?
   2. Platform
      1. There are lots of data sources out there. How could I possibly find the best ones?
      2. Cost to deploy and run the app
         1. design the app to be self supporting
         2. Is there potential to monetize or leverage this project elsewhere?
      3. How should this app be deployed?
   3. Data
      1. What kind of data should I be seeking to include?
   4. Business Model
      1. Should I be thinking about monetizing it right now? If not now, when?
      2. Subscription versus Purchased
3. SPECS
   1. Technology Stack
   2. Application Stack
   3. Functional
   4. NonFunctional
   5. Developer Stack
4. RISK
   1. Dev skills and knowledge are out of date
      1. IMPACT: large
      2. SEVERITY: major
      3. PROBABILITY: high
      4. LIKELIHOOD OF PRIOR DETECTION: high
      5. MITIGATION APPROACH: Just in Time Training. Also push ahead using what you know
      6. PROPOSED SOLUTIONS: find tools that help you work faster. Limit features. Find focused tutorials that target your highest priority items
   2. Deadline = July 31, 2013 11:59:59 PM
      1. IMPACT: critical
      2. SEVERITY: high
      3. PROBABILITY: certain
      4. LIKELIHOOD OF PRIOR DETECTION: certain
      5. MITIGATION APPROACH: use frequent short work sessions
      6. PROPOSED SOLUTIONS: finish initial draft a few days early..don't work till the last minute
   3. Dev is busy with day job and highly distractible
      1. IMPACT: medium
      2. SEVERITY: medium
      3. PROBABILITY: high
      4. LIKELIHOOD OF PRIOR DETECTION: low
      5. MITIGATION APPROACH: break work into micro tasks
      6. PROPOSED SOLUTIONS: keep a consistent work schedule and harness her natural energy level
   4. Scope creep
5. SCHEDULING & PRIORITIES
   1. PHASE 1
      1. HIGH: Offer a compelling feature for each type of user- BREADTH FIRST
         1. Business to Business
            1. Radius search
            2. Pull in additional Certification data
         2. Consumer
            1. social integration
         3. Sales
            1. lead gen & prep
      2. MEDIUM:
      3. LOW : Native look and feel
   2. Initial Deadline = 31 Jul 2013
   3. PHASE 2
      1. TOP PRIORITIES
      2. MID PRIORITIES
      3. LOW PRIORITIES
   4. 2 wk sprints through 31 Oct 2013
   5. PHASE 3
      1. TOP PRIORITIES
      2. MID PRIORITIES
      3. LOW PRIORITIES
   6. 31 Dec 2013 - whichever method works best
6. ABOUT / VISION
   1. Crowdsourcing
   2. Big Data for ordinary people
   3. Social Media
   4. Connection
   5. Analysis