1. #1: Acknowledge and reframe
   1. Accept nerves are normal
   2. See it as a conversation
2. #2: Focus on the audience
   1. Place attention on audience
   2. What important is how you make the audience feel
3. #3: Don't try to be perfect
4. #4: Stick to the point
   1. Tell what audience needs to know
   2. Less is always more
5. #5: See the opportunity
   1. Not as a performance to be judged
   2. An opportunity to help audience
6. #6: Anchor yourself
7. #7: Practice makes perfect
8. #8: Tell stories
   1. well-structured
   2. relevant
9. #9: Be colorful and creative
   1. Well-chosen images
   2. Make your message more memorable
10. #10: Involve your audience
    1. Ask questions
    2. Get audience talk to each other
11. #11: Use videos and props
    1. Short, relevant and compelling videos
    2. Can evoke emotions and imagination
12. #12: Use your voice
    1. Vary your pitch, tone, volume and peace
    2. Pause before/after important statement
13. #13: Stay in present
14. #14: Make friends with the audience
    1. Find things you have in common
    2. Smile,empathise, listen and ask questions
15. #15: Know your stuff
    1. Do research
    2. Speak with gravitas, authority and credibility.
16. #16: Be consistent
    1. Speak consistently with audience's background, experiences, values, beliefs and emotions
17. #17: Be generous
    1. Be generous with passion, energy, undivided attention, smile and eye contact
18. #18: Compare and contrast
    1. Make it clear how your proposal is better
    2. Magnify the differences
    3. Accentuate the contrast
19. #19: Give them a good reason
20. #20: Give them hope