1. Increase
   1. Conversion Rate
   2. LTV
   3. "Turn-around" score
2. Reduce
   1. Time to first purchase
   2. Time to repeat purchase
   3. Time to first share
   4. Time to first upgrade
3. Improve
   1. Accuracy of customer data
   2. Custom perf metrics
4. Mearuse
   1. Sales and marketing costs
5. Reduce
   1. Customer support inquiries
   2. Confusing encounters per visit
   3. Negative encounters per visit
   4. Total cost of negative reviews
   5. "Marked as spam" signals
6. more about metrics
   1. SaaS. Разбираем некоторые Метрики
      1. https://www.xmind.net/m/TY9r2R/
   2. Unit-экономика. Разбираем основы (V2)
      1. https://www.xmind.net/m/g3ctci/
   3. Some notes about Customer Lifetime Value (LTV)
      1. https://www.xmind.net/m/VFhWjv/
   4. Metrics for PO and not only: HEART, AARRRT, Daily Revenue
      1. https://www.xmind.net/m/8ykSRD/
   5. How to calculate Daily Revenue according to @GooglePlayDev
      1. https://www.xmind.net/m/uXnFj4/
   6. Some notes about Advertising metrics
      1. https://www.xmind.net/m/4svxsc/
   7. MVP. Оценка Рынка (Product Star)
      1. https://www.xmind.net/m/vhGwzu/
   8. Работа с гипотезами и не только. Идеи с AgileDays 2020
      1. https://www.xmind.net/m/F9P6Gh/
   9. Unit-экономика. Mobile Apps
      1. https://www.xmind.net/m/VpSVeh/
   10. Some notes about metrics for PO
       1. https://www.xmind.net/m/5jiC/