1. Innovation
   1. Types
      1. Radical
         1. Huge leap
         2. Risk
      2. Incremental
         1. Resources
         2. Most of the cases
         3. Small steps
   2. Experiences
      1. Designed
      2. Real
         1. Problems
         2. People
   3. Key elements
      1. End user
         1. What do you like
         2. What is
            1. Good
            2. Bad
         3. User perspective
         4. Is there a problem?
      2. Source
         1. End users
         2. Outside the companies
         3. Maker culture the new R&D
      3. Comercialisation
      4. Market
2. Ecosystem
   1. Universities
      1. Customer work
      2. Lack of real business cases
         1. Academic
         2. Theoretical approaches
      3. Getting better
         1. Closer to business
         2. Relate to real world
      4. Skills
         1. Research
         2. Development
      5. Design factory
      6. Not focused on innovation
   2. Companies
      1. Lack of information
         1. Don't know
            1. Opportunities
            2. Active areas
      2. Structure of companies
         1. Potential
         2. Motivation
         3. Resources
         4. Good shape
            1. Involvement on R&D
         5. Size
            1. Personeel reduction
            2. R&D people
            3. No R&D department
      3. Resources
      4. Time
      5. Company profile
         1. Grow step
            1. Investments
            2. New
            3. Products
            4. Services
         2. Taking risk
            1. Start something new
3. Combine
   1. Startup culture
      1. Channel
         1. Expertise
         2. Knowledge
         3. Common good
         4. Business
         5. Good use
      2. People scared on starting a new business
   2. Industrial sectors
      1. Gaming
      2. Construction
      3. Differences
         1. More innovative
         2. Less innovative
      4. Company needs
   3. Research
      1. Basic
      2. Applied
4. Platform
   1. Knowledge
   2. Crowd
      1. Resourcing
      2. Developing
   3. Offers your skills
      1. For projects
      2. Solvers
   4. Exchange
   5. Matchmaking
   6. Reward
      1. Best idea
      2. Best work
      3. Good ideas for free?
   7. Wining teams
      1. Best possible teams
      2. Heros
5. Target groups
   1. Universities
   2. Companies
   3. People