1. Encoding
   1. How information is taken in, understood.
   2. Methods
      1. Visual endoing
      2. Acoustic
      3. Semantic
      4. Tactile
      5. Look; Sound; Mean; Feel
2. Storage
   1. Retain in the memory
   2. 3 Systems of Memory
      1. Sensory Memory
      2. Long-term Memory (LTM)
         1. Primarily encoded semantically
         2. Indefinite duration of storage
         3. Unlimited storage
         4. Immense Storage Capacity
      3. Short-term Memory (STM)
         1. Primarily encoded acoustically
         2. Last 15 ～ 30 seconds
         3. Additionally store between 5 and 9 items
         4. Kept by constant repetition
         5. Time and Inattention
3. Retrieval
   1. Determine the Performance
   2. Access stored information
   3. 2 Ways to Access Memory
      1. Recognition
         1. Recognize sth. that is experienced in the past
      2. Recall
         1. Able to remember sth. that is physically absent at any time
   4. Store in STM & LTM
      1. STM
         1. Retrieved in the order e.g. a sequential list of numbers
      2. LTM
         1. Retrieved through association