1. Why?
   1. What's in it for the audience?
      1. Feel better about life
      2. Less stress
      3. Discover their purpose and have a sense of belonging
   2. Target market
      1. Suicidal
      2. DJs
      3. Alcoholics
   3. What problems is this going to help solve?
      1. Addiction
      2. Depression
      3. Poverty
   4. Goals
      1. Lead people to Christ
      2. Empower others to inspire and lead others
2. First Points Of Contact
   1. Lead Magnet
      1. Unleash Your Mind PDF
      2. How To Overcome Addiction
      3. The Marketing DJ
   2. How To Guides
      1. YouTube Videos
      2. Blog Posts
   3. Membership Site
   4. Social Media
      1. Facebook
      2. Twitter
      3. Instagram
      4. Google Plus
      5. SoundCloud
      6. Stumbleupon
3. Resources (found inside membership site
   1. Desktop
      1. Dual or triple monitors
   2. Audios
      1. Empower Hour
      2. Audio Books (Kindle) $
      3. Hypnotic Frequencies
      4. Spotify
      5. Inner Circle $
   3. Reading
      1. Kindle Books $
      2. Highlands App (Bible Reading)
      3. Audible
   4. Videos
      1. 7 Part Series on We were both wrong
      2. TED Application
      3. Tony Robbins Playlist
4. Starting an online business
   1. Identifying their target market
      1. Goals for online business
      2. What Problems can they solve
   2. Blog ($)
      1. EN Blog
      2. Wordpress Site
   3. Marketing
      1. Costa Rica
      2. 15K Formula