1. Perks of pop-ups
   1. Be creative and experimental in the design
   2. To test partnerships
   3. Consumers love pop-ups
      1. To discover new things
      2. Consumers love F.O.M.O
2. Unique Challenge
   1. Requiring an enormous amount of work
   2. Requiring to generate tons of interests
   3. Must to allow time for word of mouth to travel
   4. Requiring enough budget
      1. Right location
      2. Decor
      3. Staff
      4. Promotional activities
3. Tips for success
   1. Have a goal
   2. Be clear on your goal
      1. new product
      2. new market
4. Review your options
   1. Store-within-a-store is becoming popular
      1. Complementary products
5. Keep the customer relationship going
   1. Must to think about long-term marketing
   2. Collecting information about customers
   3. Staying connected
6. Enjoy the ride
   1. Turn your hobbies into business