1. Verifica la proprietà
   1. Proprietà dominio
      1. http://whois.domaintools.com/
2. Riempi la cassetta degli attrezzi
   1. Google Account
      1. https://www.google.com/accounts/
   2. Google Web Master Tool
      1. www.google.com/webmasters/tools/?hl=it
   3. Google Reader
      1. www.google.com/reader
   4. Google Alerts
      1. www.google.com/alerts
   5. Yahoo! Site Explorer
      1. siteexplorer.search.yahoo.com/
   6. Bing Webmaster
      1. http://www.bing.com/toolbox/webmasters/
3. Scegli le parole pertinenti
   1. Google Keywords Tool
      1. https://adwords.google.com/select/KeywordToolExternal
   2. Google Insights
      1. http://www.google.com/insights/search/
   3. Semrush
      1. http://it.semrush.com/
   4. Wordtracker
      1. http://www.wordtracker.com/
4. Pass-partout digitale
   1. Twitter Connect
   2. Facebook Connect
   3. OpenID
5. Segui i trend
   1. Google Trends
      1. www.google.com/trends
   2. Twitter Trends
      1. http://search.twitter.com/
   3. Trendrr
      1. http://www.trendrr.com/
   4. BlogPulse
      1. http://www.blogpulse.com/
   5. Yahoo! Buzz
      1. http://buzz.yahoo.com/
6. Geolocalizzati ora
   1. Google Places
      1. http://www.google.com/places/
   2. Foursquare Business
      1. http://foursquare.com/business/brands
   3. Gowalla Business
      1. http://gowalla.com/business
   4. Facebook Places
      1. http://www.facebook.com/places/
7. Condividi le tue risorse
   1. Immagini
      1. www.flickr.com/
      2. www.panoramio.com/
   2. Video
      1. http://www.youtube.com/channels
      2. http://vimeo.com/
   3. Documenti
      1. www.scribd.com/
      2. www.slideshare.net/
8. Racconta storie e dai risposte
   1. Blog
      1. www.blogger.com/
      2. www.wordpress.com
   2. Yahoo! Answers
      1. http://answers.yahoo.com/
   3. Quora
      1. http://www.quora.com/
9. Ascolta e monitora
   1. Netvibes
      1. http://www.netvibes.com/it
   2. Socialmention
      1. www.socialmention.com/
   3. Google Blog
      1. blogsearch.google.com/
   4. Google Real Time
      1. www.google.com/realtime
   5. Rss Feed
10. Apriti alla socialità
    1. Facebook
       1. http://www.facebook.com/pages/browser.php
    2. Twitter
       1. http://www.twitter.com
    3. Linkedin
       1. http://www.linkedin.com/company/
    4. Gogobot
       1. http://www.gogobot.com/
    5. Friendfeed
       1. http://friendfeed.com/