1. External Web 2.0 and Enterprise 2.0 tools
   1. Social networks & blogs
   2. Productivity tools
      1. Mind mapping
      2. Time tracking
   3. Domain-specific tools
      1. Version Control
      2. Knowledge bases
   4. Synchronous messaging tools
      1. Web Meetings
      2. Chat
      3. Conferencing
      4. Co-drawing
   5. Non-web utilities
      1. Video editing
      2. Documents
      3. CAD tools
2. Technology
   1. Integration with everything
   2. API
   3. Total customization
   4. Delivery
      1. Platform-as-a-service (PaaS)
      2. Scalability
      3. Software-as-a-service (SaaS)
3. Intelligence
   1. Non-keyword search
   2. Automatic tagging
   3. Reasoning & suggestions
   4. Semantic graph
4. Presence
   1. Synchronous
   2. Asynchronous
   3. Mobile interfaces
5. Ideology aspects
   1. People work with people
      1. WHO does vs WHAT does
      2. Tacit knowledge is important
   2. Work is fun
      1. Game-like interfaces
      2. Internal competitions & games
      3. Formal and non-formal communications
   3. Miinimize hierarchy, integrate chaos and structure
   4. Company as a constantly developing organism
   5. Openness and transparency
6. User Adoption
   1. Zero-time learning curve
   2. Viral adoption
   3. UI/UX on same excellence as ext. tools