1. Customer loyalty
   1. Losing relevance of current program
      1. make more relevant to e-book and devices
   2. Cost of books vs e-books
2. competition
   1. Retailers
      1. Costco style discount stores offering lower prices
   2. Amazon inventory
      1. updated devices
      2. High level of customer loyalty
   3. Applications
      1. Other devices that can be used as readers
         1. Topic
3. decreasing profit
   1. loss in sales
   2. Topic
   3. Topic
   4. increasing overhead cost
   5. Pirating
      1. Illegal copies of books