1. Tone/Style
   1. Pragmatic
   2. Honest
   3. Without pointing finger
      1. Dont like being told what to do
   4. Unemotive
   5. Fact
   6. humour
   7. Narrative
2. Tone/Style
   1. Empowering
3. Guerilla Tactics
   1. Retail environments
      1. inside/outside store
4. Ambient
5. MESSAGE: SMP: Do you really need it today?
6. Stories/ Create narrative
   1. Confessions of a shopaholic
7. 1.Create Awareness
   1. Need to consider what best way to launch
   2. STORIES
      1. create narrative
      2. Something can relate to
   3. Blanket city? (hypothetically)
   4. Or step by step?
8. Interventions
9. 2. How to fix
   1. Direct to website
   2. To sorted
   3. Sorted has 'tools' - the best to help
   4. Propose what these tools would be?
   5. encourage participation
   6. interactive
10. 3. Reminder tools
    1. iphone/ipod app
    2. text reminders
    3. signs in retail environments
    4. personalised reminders?
    5. simplified visual cues - reminders
    6. Conscience
11. Message Sign Warning thing??