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OBJECTIVES
- maximising the portfolio value
- balancing the portfolio in terms of low and high risk projects, short- and long-run orientation, and the degree of innovativeness
- portfolio alignment to company strategies.
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Framework
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design of the innovation process
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Stages
- Stage1: Chance recognition
- Stage2: Idea generation
- Stage3: Concept
- Stage4: Development
- Stage5: Test
- Stage6: Check readiness for the market
- Stage7: Market introduction
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Gates
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G1=Stage1->Stage2
- Check list
- Budget and Time?
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G2=Stage2->Stage3
- Scoring model
- Budget and Time?
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G3=Stage3->Stage4
- Scoring model
- Target Costing
- page 14: work with customers to identify target costing
- Decision Tree
- page 14 (Doctor et al., 2001; Boer, 2003)
- Impact analysis
- NPV: forget costs and previous investments
- Budget and Time?
- G4=Stage4->Stage5
- G5=Stage5->Stage6
- G6=Stage6->Stage7
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selection of evaluation tools
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Check list
- Table 2
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project evaluation and selection
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Scoring model
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Market Attractiveness
- Table 3
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Technology Attractiveness
- Table 4
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Risk assessment
- Table 5
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prioritisation and resource allocation.
- page 15: Multiple Innovations Interdependence Evaluation Tool
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Scoring + Interdependance -- Figure 4, page 20
- remove projects located in the lower left corner and repeat MIIET process
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Info
- Topic
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Questions
- Where to apply NPV?