1. 1. Email list - something is coming
   1. 1.1. Launch Day -25
2. 2. Email list - send them to survey, thank you page is opt-in for sub-list
   1. 2.1. Launch Day -20
3. 3. Create squeeze page for sub-list
   1. 3.1. Launch Day -17
4. 4. Email list - send to sub-list squeeze page
   1. 4.1. Launch Day -14
5. 5. Email launch list, send them to blog or pre-launch content
   1. 5.1. Launch Day -11
6. 6. Email MAIN list, give them another chance to get on sub-list
   1. 6.1. Launch Day -10
7. 7. Email launch list, send them to blog or pre-launch content
   1. 7.1. Launch Day -8
8. 8. Tell sub-list when launch day is
   1. 8.1. Launch Day -6
9. 9. Email MAIN list, tell them when launch day is
   1. 9.1. Launch Day -5
10. 10. Tell sub-list what general offer is
    1. 10.1. Launch Day -4
11. 11. Email sub-list, tell them why they have to act right away (bonuses, pricing, limited availability, etc.)
    1. 11.1. Launch Day -2
12. 12. Reveal price ??? Reveal sales letter?
    1. 12.1. Launch Day -2
13. 13. Reveal super-special extra offer-enhancing something
    1. 13.1. Launch Day -1
14. 14. Email sub-list with last minute instructions
    1. 14.1. Launch Day -1
15. 15. Launch Day: release sales letter, email sub-list, email main list
    1. 15.1. Launch Day
16. 16. Launch Day: email sub-list again
    1. 16.1. Launch Day + 4 hours
17. 17. Email sub-list
    1. 17.1. Launch Day +1, 2, 3, 4, 5, 6, 7