1. porter analysis
2. value chain
   1. the sequence of value-adding activities performed by the firm in the process of
      1. developing
      2. producing
      3. marketing
      4. a product
3. comparative advantage
   1. is
      1. ability of a specific country to produce a given P or S better of for a lower cost than other countries
4. competitive advantage
   1. assets
   2. capabilities
   3. of a company
      1. which are difficult
         1. for competitors to imitate
5. nature of IB
   1. value-adding activities
      1. sourcing
      2. manufacturing
      3. marketing
      4. can be performed
         1. international locations
   2. I trade can involve
      1. products (G&S)
      2. capital
      3. tech
      4. know-how
      5. labor
   3. firms can internationalize through various strategies
6. key concepts of IB
   1. IB
      1. performance of
         1. trade
         2. investment
         3. activities
            1. by firms
            2. across national borders
   2. globalization of markets
      1. ongoing economic
         1. integration
         2. growing
         3. interdependency
            1. country worldwide
   3. International trade
      1. exchange of
         1. products
         2. services
         3. across national borders
            1. exporting
            2. importing
7. towards multipolar world
8. concepts for globalization
   1. turbolence
      1. predictions that globalization would collapse under a wave of economic nationalism have proven no more accurate than proclamations of flat world that dominated the global business discourse a decade ago
   2. global activities
      1. foreign operations of multinational firms around the world
      2. generate 9% of global output
      3. exports of G&S generate
         1. +29%
            1. world GDP
   3. at home or abroad
      1. succeeding abroad is more difficult than at home
9. actors
   1. multinational enterprise (MNE)
      1. large company with high resources
      2. which perform various business activities
      3. through network of
         1. production plants
         2. commercial subsidiaries
         3. regional headquarters
         4. located in
            1. multiple countries
   2. small medium-sized (SME)
      1. < 500 employers
      2. EU
         1. < 50 ml € turnover
      3. 90% of all firms in most country
         1. > firms worildwide
      4. increasingly engage IB
      5. limited resources
      6. create the most new jobs
      7. how do they succeed?
         1. >
            1. innovative
            2. adaptable
         2. quicker response time to the market
         3. better respond to
            1. niche markets
         4. maximized
            1. fixed investments
         5. rely on
            1. external facilitators
         6. access global knowledge networks
   3. born global firms
      1. young
      2. entrepreneurial
      3. happen bc
         1. globalisation
            1. made doing IB > easy
         2. adavance in
            1. communication
            2. transportation
         3. reduced
            1. cost of IB
      4. SME
         1. which undertake IB since foundation
   4. non-governmental organization
      1. many no-profit conduct international activities
      2. pursue special causes
      3. serve as advocates for
         1. social issue
         2. education
         3. politics
         4. research
10. strategy
    1. choose
       1. 1°
          1. understand firm
             1. strenght
             2. weakness
             3. opportunities
             4. threats
       2. 2°
          1. decide
             1. customer to target
             2. produc line to offer
             3. how deal w/ competitors
             4. how
             5. configure
             6. coordinate
             7. firm's activities
             8. around the world
       3. 3°
          1. firm should develop
             1. global-scale efficiency
             2. in its
             3. value-chain activities
             4. multinational flexiblity
             5. to manage
             6. country level-risk
             7. opportunities
             8. learn from operating in IB
    2. efficiency
       1. < cost
    3. flexibility
       1. accomodate diverse country-specific
          1. risk
          2. opportunities
       2. may
          1. contractual relationship
          2. investments
          3. adapt
             1. marketing
             2. HR
          4. to suit country conditions
    4. learning
       1. learn + exploit
          1. worldwide basis