1. Visibility
   1. Search Engine Results Page
      1. Keyword analysis
         1. Relevancy to your business
         2. Search Volume
      2. SEO
         1. On-Page SEO
            1. Website structure
            2. WordPress
            3. SEO Plugins
            4. Sitemap plugin
            5. SEO Optimization plugin
            6. Page Optimization
            7. Title, H1, H2, H3 tags
            8. Page summary
            9. Page content with keywords
         2. Off-Page SEO
            1. Backlinks
            2. Press Releases
            3. Videos
            4. Articles
            5. Bookmarks & other links
            6. RSS
            7. Manual posting on other sites
            8. Local Directories
   2. Local Directories
      1. Category and Keyword analysis
      2. Claiming primary listings with Google etc.
      3. Submission to directory network services
      4. Optimizing the local listings
         1. Pictures
         2. Video
         3. Reviews
   3. Social Media
      1. Facebook business page
      2. LinkedIn
      3. Google +
2. Traffic
   1. Analytics / Tracking
   2. SEO
   3. Authority - Useful Info
   4. Paid Ads - PPC
   5. Postings and other manual links
   6. Local Events / News
3. Conversion
   1. Lead Capture
      1. Opt-in form
      2. Free Report or Video
      3. Free Consultation
      4. Facebook Like
      5. Coupon
   2. Lead Tracking
      1. Google Analytics
      2. Phone Tracking Number
      3. Coded website links
   3. Follow Up
      1. Email Series (Autoresponder)
      2. Email Newsletters
      3. Email Announcements
      4. Direct Mail follow up
      5. Phone & Personal Email
      6. Social Media (Twitter, FB, G+)
4. Winning New Projects
   1. Meeting
   2. Presentation
   3. Proposal / Bid
   4. Negotiation
   5. Contract