1. customer feedback
   1. past customer interactions
      1. people who bought
         1. online survey
         2. phone calls
         3. email interaction
      2. people who did not buy
         1. online survey
   2. server log files
      1. learn what you already rank for
      2. find common core keywords
      3. find common modifiers
      4. find keywords with limited competition relative to their value
   3. analytics
      1. Google Analytics - free
      2. Mint - $30 one time fee
      3. ClickTracks - various prices
   4. conversion tracking
      1. keywords & the buying cycle
         1. understanding the buying cycle
         2. create brand evangelists
         3. high value of branded keywords
         4. conversion oriented keywords
      2. what keywords convert poorly
         1. words with another meaning
         2. words with no commercial intent
      3. valuable modifiers
      4. bad modifiers (ie: free, cheap)
2. market research
   1. paid search campaigns
      1. Google
         1. AdSense
            1. find popular pages using placement performance reports
            2. use site targeting to estimate traffic volumes
         2. AdWords
            1. find new keywords with search query performance reports
            2. use market feedback to refine campaign
      2. Yahoo Search Marketing
      3. MSN AdCenter
      4. paid search tools
   2. keyword research tools
      1. Google
         1. Traffic Estimator
         2. AdWords Sandbox - for keywords or URLs
         3. Google Suggest
         4. Google Sets
      2. Yahoo
      3. Microsoft
      4. Wordtracker
      5. Wordze
      6. Keyword Discovery
      7. Quintura
   3. competitive research tools
      1. Compete.com Search Analytics - by industry or URL
      2. SpyFU - organic and paid search
      3. KeyCompete - paid search
      4. SEO Digger - organic search
      5. SEO for Firefox
   4. trends
      1. news
         1. subscribe to Google News RSS feeds for searches
         2. read top industry news channels
      2. blogs
         1. subscribe to RSS feeds for searches
         2. read top industry blogs
      3. industry research
         1. research firms
            1. MediaPost
            2. Trendspotting
         2. Google Advertising Industry Metrics
         3. industry non profits
         4. competing sites
            1. site structure
            2. link structure
            3. promotions
            4. recent news
         5. network feedback
            1. CJ advertiser stats
            2. ClickBank Marketplace
      4. search
         1. Google Trends
         2. Yahoo Buzz
      5. retail
         1. Amazon
            1. New Releases
            2. Best Sellers
            3. Movers & Shakers
         2. eBay
            1. Pulse
            2. Marketplace Research
3. web design
   1. logo design
      1. LogoBee
   2. photos
      1. iStockPhoto
   3. templates
      1. OSWD - free
      2. Template Monster
   4. web designers
      1. forums and freelance sites
      2. recommendations from friends
   5. design software
      1. DreamWeaver
      2. Adobe Photoshop
   6. content management systems
      1. Drupal
      2. Wordpress
   7. blogging tips
      1. Problogger
      2. Copyblogger
      3. Performancing
4. on site marketing
   1. usability
      1. Don't Make Me Think
      2. professional usability reviews
   2. site architecture (aligned w keyword profile)
      1. local & international strategies
      2. leveraging subdomains
   3. temporal & seasonal promotions
   4. original compelling editorial & useful tools
   5. place additional link weight on key pages
   6. on page SEO strategies
      1. magnetic headlines
      2. page title & meta tags
      3. avoid duplication
      4. SEO glossary
   7. websites
      1. start with a strong domain
         1. auctions
            1. SnapNames
            2. TDNam
            3. SEDO
         2. marketplaces
            1. Afternic
            2. BuyDomains
            3. Fabulous
            4. SEDO
         3. direct purchase
      2. create niche promotional sites
      3. buy trusted competing sites
5. link marketing
   1. web directories
      1. niche
         1. industry associations
         2. local directories
      2. general
         1. Yahoo! Directory
         2. DMOZ
         3. Business.com
         4. JoeAnt
         5. BOTW
         6. Gimpsy
   2. understanding markets
      1. The Cluetrain Manifesto - how markets work
      2. Purple Cow - how to be remarkable
   3. linkbait
      1. contests and awards
      2. interviews
      3. metrics
      4. tools
      5. widgets & gadgets
      6. ideas that appeal to egos of popular publishers
      7. how to buy links without being called a spammer
   4. bookmarks
      1. encourage sharing and bookmarking on your site
      2. social bookmarking sites
         1. Del.icio.us
         2. StumbleUpon
         3. Digg
         4. niche
   5. syndication
      1. distribute content on third party sites
         1. Work.com
         2. Squidoo
         3. HubPages
         4. Blog Carnivals
         5. write for friends and/or related sites
         6. video
            1. YouTube
            2. Google Video
            3. Camtasia - makescreen recorded videos
         7. social networks
            1. MySpace
            2. FaceBook
            3. Orkut
      2. encourage subscribing to your feed
      3. write for other high authority sites
      4. create brand evangelists that syndicate your ideas
   6. paid ads
      1. blog reviews
         1. ReviewMe
         2. Blogsvertise
      2. sponsorships
         1. websites
         2. newsletters
         3. events
         4. non profit organizations
      3. independant link buys
      4. link networks
         1. Text Link Ads
         2. Text Link Brokers
   7. affiliate programs
      1. direct
         1. iDevAffiliate
      2. networks
         1. CJ
         2. LinkShare
6. monetization
   1. ads
      1. affiliate programs
         1. CJ
         2. LinkShare
         3. Performics
         4. Auction Ads
         5. Amazon Associates
         6. ClickBank
         7. smaller networks
         8. independent / direct
      2. direct ad sales
         1. Open Ads
         2. Ad Juggler
         3. BlogAds
         4. AdBrite
         5. flat rate text links
      3. network
         1. CPM
            1. Valueclick
            2. Burst Media
            3. Casale Media
            4. Tribal Fusion
         2. CPC
            1. AdSense
            2. Yahoo! Publisher Network
   2. sales
      1. products or services
      2. subscription vs one time fee
      3. payment processors
         1. Paypal
         2. Google Checkout
         3. ClickBank
   3. indirect revenues
      1. consulting
      2. speaking
      3. equity stakes in companies
      4. influencing markets