1. Social Media
   1. Platforms
      1. LinkedIn
      2. Facebook
      3. Instagram
      4. Twitter
      5. YouTube
      6. TikTok
   2. Content Types
      1. Blog
      2. Single Image
      3. Carousel
      4. Video
   3. Strategy
      1. Educational
      2. Promotional
      3. News/Trends
      4. Company News/Updates/Awards
      5. Occasion
      6. Inspirational Stories
2. Webinars
   1. LinkedIn Event
      1. LinkedIn Post
      2. Invite through Messages
      3. LinkedIn Newsletter
   2. Dedicated Landing Page (Opt-in form)
      1. Email Marketing
         1. Educational
         2. Promotional
         3. Inspirational
   3. LinkedIn Profiles
      1. Connect
      2. Message
      3. LinkedIn Post
3. Email Marketing
   1. Email Nurturing Sequence
      1. Educational
      2. Inspirational
      3. Promotional
   2. Monthly Newsletter
   3. Weekly Newsletter
4. Cold Email Outreach
   1. Email
      1. Email 1
      2. Email 2
      3. Email 3
      4. Email 4
      5. Email...12
   2. Weekly Newsletter
      1. Week 1
      2. Week 2
      3. Week 3
      4. Week 4
   3. Connect on LinkedIn
      1. LinkedIn Connect
      2. Send Message Sequence (4-7 messages)
      3. Share newsletters/promotions
   4. SMS/Call
      1. Send SMS 1
      2. Call Follow Up 1
      3. SMS 2
      4. Call 2
5. LinkedIn Ads
   1. PPE
      1. News-worthy content
         1. Launch PPC/Retargeting Campaigns
      2. Educational
         1. Launch PPC/Retargeting Campaigns
      3. Inspirational
         1. Launch PPC/Retargeting Campaigns
   2. PPC
      1. FREE Value Giveaway
         1. Email Marketing Nurturing Sequence
            1. Educational Emails
            2. Inspirational Emails
            3. Promotional Emails
      2. Dedicated Landing Page: 1-On-1 Strategy/Discovery Call
         1. Email Marketing Nurturing Sequence
         2. Educational Emails
         3. Inspirational Emails
         4. Promotional Emails
   3. Retargeting
      1. FREE Value Giveaway
         1. Email Marketing Nurturing Sequence
            1. Educational Emails
            2. Inspirational Emails
            3. Promotional Emails
      2. Dedicated Landing Page: 1-On-1 Strategy/Discovery Call
         1. Email Marketing Nurturing Sequence
         2. Educational Emails
         3. Inspirational Emails
         4. Promotional Emails
      3. Webinars
         1. Dedicated Landing Page: 1-On-1 Strategy/Discovery Call/Opt-in form
            1. Email Marketing Nurturing Sequence
            2. Educational Emails
            3. Inspirational Emails
            4. Promotional Emails
6. Google Ads
   1. Search Ads
      1. Keywords
      2. Dedicated Landing Page (1 CTA): Discovery Call
         1. Email Marketing Nurturing Sequence
            1. Educational Emails
            2. Inspirational Emails
            3. Promotional Emails
      3. A/B Test Campaigns
   2. Display Ads
      1. Keywords
      2. Dedicated Landing Page (1 CTA)
         1. Email Marketing Nurturing Sequence
            1. Educational Emails
            2. Inspirational Emails
            3. Promotional Emails
      3. A/B Test Campaigns
      4. Remarketing