1. DEADLINE : 12 WEEKS
2. ISA'S 2ND CAMPAIGN TO DO LIST
3. GOALS/OBJECTIVES
   1. 1. Attract more readers to our blogs
      1. 2. Improve "Bounce Rate"
         1. 3. Join Blog Community
            1. 4. Create a Google Alert
            2. 5. Blog Pulse: Follow Conversations
            3. 6. Feedburner
4. PLAN OF ATTACK
   1. 1. Transform all blog accounts into a networking platform between ADMSP and other bloggers
      1. 2. Track incoming blog traffic. Go to the source and engage this audience further. Attract new visitors/members from the source where most traffic comes from
         1. 3. Blog Catalogue
            1. 4. Keyword/Tag Tracker will assist in Dashboard Monthlies
            2. 5. Listen to what is being said about ADMSP. Comment and encourage discussions
            3. 6.FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers.
            4. 6a. Services provided to publishers include traffic analysis[2] and an optional advertising system.
            5. 5a. NING among LP and the world
            6. 4a. Google Hot Trends: Mention one of Google Hot Trend Topics in blogs
            7. 4b. FWD Data to Yari for Dashboard records to monitor progress
         2. 3a. Pending Approval. Add BC Widgets to Blogger/WP and Posterous to encourage interaction with other BC members
      2. 2a. Use the Dashboard to pinpoint these online sources and go to them - express appreciation for their visits
   2. 1a. Blogger/WP and Posterous: Read and Comment other blogs and invite them to ADMSP's
5. CAMPAIGN BREAKDOWN
   1. ADMSPLP - Campaign II - Message Outline REVISED.doc
6. TARGET AUDIENCE
   1. EVERYONE