1. S
   1. Network & Connect
   2. Contacts & working knowledge of public sector econdev intitiatives; existing CI/brand; passion, commitment, self drive, a vision
   3. local BEE initiatives
   4. Access to Agrifood Technology Station (ATS); aim to research, design & develop low cost agri infrastructure
   5. Entrepreneurial Experience; Solid partner & stakeholder Database, part of the Gaia global community
2. W
   1. the need to outsource, cost of production
   2. need to improve on building USPs
   3. high cost of land; access to capital, only just starting up
   4. limited skills & resources, little experience
   5. still actively searching for a good location
3. O
   1. increase trend toward vegetarianism, desire to buy local, increased awareness of natural farming & food traceability
   2. Is the perception of your business positive? Aim to build this perception through an open door policy, et al
   3. positive health trends, sugar tax, research on SA as net importers of xyz; provincial and national drive towards food security & agribusiness/agri-tourism; transformation in the agri sector
   4. opportunity: ongoing & steadily growing
4. T
   1. existing/potential competitors: small but growing in number (which is welcomed)
   2. uncertain political landscape; low economic dev; growing income gap & related security risks
   3. anti-competitive behaviour, price fixing & collusion, lack of knowledge by the marketplace
   4. Ever increasing supplier prices, local & imported inputs
   5. Currency stability, government policies (e.g. hot topic now: land expropriation without compensation), policies in favour of large scale monoculture