1. ACTIVE READING TECHNIQUES
   1. Pre-Reading
      1. Be clear what you want
      2. Quick skim through high level
      3. mind map what you already know
      4. Have a question that you want answered from the text in mind
   2. Whilst Reading
      1. Ask more questions
      2. Read carefully - note how organised
      3. underline high levels
      4. write notes on text
   3. Post-reading
      1. Write up notes
      2. mind map
      3. produce summary
2. Book 1: Analysing Business Cases
   1. Mapping The Case
      1. Mind Map
      2. Active Reading
         1. Output?
            1. What do you want?
            2. What question are you answering
         2. Levels of Text
            1. Higher
            2. General
            3. First sentences
            4. First paragraph
            5. last paragraph
            6. Lower
            7. Particular
         3. Ask Questions
         4. Summary
            1. Use Key Concepts
      3. Key concepts
         1. Noun Groups
   2. Framing the Case
      1. Reading Strategies
         1. Ask Questions as reading
      2. Process Assignment Title
         1. Instructions
         2. Key Concepts
         3. Definitions
         4. Models
      3. Text books
         1. Definitions
         2. Quotes
         3. develop knowledge
      4. Read with an Analytical Framework in mind
         1. Analytical Models
            1. STEP analysis
            2. Socioligical
            3. Technological
            4. Economic
            5. Political
            6. Stakeholder Analysis
         2. Search-read for key points relevant to model/ concepts used
   3. Recognising Influences and Impacts
      1. Cause and Efffect
         1. Causes/ Factors
         2. Effects/ Impacts
      2. Relationships
         1. Simple 1 to 1
         2. Causal Chain
         3. Multi Causal
   4. Identifying Problems
      1. Problem
         1. Negative
         2. Threat
         3. Challenge
      2. Relative
         1. Dependant on point of view
      3. Problem Solution Pattern
         1. Situation
         2. Problem
         3. Cause
         4. Solution
         5. Evaluation
      4. SWOT
         1. Strengths
         2. Weaknesses
         3. Opportunities
         4. Threats
   5. Proposing Solutions
      1. Input Texts
         1. The Case Study
         2. Assignment Question
            1. Key Concepts
            2. Instructions
            3. Guidance Notes
         3. Other Cases
      2. Parts
         1. Introduction
            1. Frames Analysis
         2. Situation
         3. Problem
         4. Solution
            1. Reported solutions
            2. Proposed solutions
         5. Justification
            1. Refer to another business where solution was successful
            2. Explain Desired outcome depends on proposed action
            3. Explain Proposal is logical
            4. Using signal words
            5. using sentence structure
            6. Explain purpose of proposed action
            7. Describe benefits of proposed solution
            8. Compare with different actions
            9. Quote Authority figure
         6. Conclusion
   6. Evaluating the Analysis
      1. Target Audience
         1. Who writing for and why
      2. Different Points Of view
         1. Compare other possibilities
      3. Referencing
      4. Persuasion
         1. Words and phrases used
      5. Compare and Contrast Analysis
         1. LB160,BK1,p.178
3. Book 2: Writing Successful Essays
   1. What is an Essay?
      1. Styles
         1. In/formal
         2. im/personal
         3. specialist/not
         4. easy/hard to read
         5. loose/strong org text
         6. speech-like/not
      2. Characteristics of successful essay
         1. Relevance
            1. what is the question?
            2. describe/explain/discuss
            3. Key concepts
         2. Reasoned argument
            1. Introduction explains argument/structure
            2. link back to title
            3. identify key concepts in essay
            4. state central argument
            5. say how essay will be organised
            6. Body of essay
            7. first sentence of each paragraph links back to intro
         3. Use of source texts
         4. Appropriate presentation
   2. The Process of Essay writing
      1. Analyse essay title
         1. What is the underlying question?
         2. Choose concepts relevant to essay title
         3. Reword the title
      2. pre-reading activities
         1. Mind-map essay question
         2. Ask questions what does this mean?
         3. What do i already know
         4. what do i need to find out?
      3. Reading for essay writing
         1. Selecting appropriate source material
            1. locating
            2. selecting
            3. relevance
            4. Primary and secondary sources
            5. primary - data fact - evidence
            6. Secondary - compile, interpret comment on - explanation
         2. Taking notes
            1. lifitng relevant parts
            2. writing on notes
            3. recording where quotes are from
      4. outlining essay
         1. move from key concepts to making points
   3. The Design of an essay
      1. Introduction
         1. set scene - introduce argument - indicate how developed
         2. link to title
         3. background info
         4. identify key concepts
         5. state essays central argument or claim
         6. say how essay will be organised
      2. Arguments
         1. claims
         2. Basis
            1. Evidence - facts - data
            2. Concepts - theories - explanation
   4. Writing a critical discussion
      1. "To judge the strengths and weaknesses of a particular topic, theory or idea, using carefully considered argument to support your points"
      2. Paraphrasing
      3. Fact or opinion?
      4. Bias?
         1. Who, why, when?
   5. Writing a "Cost and Benefits" essay
   6. Quality Control in essay writing
4. Book 3: Producing Influential Documents
   1. Infuential Document Checklist
      1. Research Process
      2. Organisation of Text (B)
         1. Structure of Report.doc
         2. High level generalisations organise text
         3. Headings, numbering and bullet points reinforce organisation
         4. Visuals are used appropriately
      3. Language of Subject
      4. Language of Relationship with readers
      5. Language of Text organisation - linking, folowing on etc
      6. Clarity, Accuracy, Conciseness - efficiency
      7. Qualities of presentation - grammar, spelling wordprocessing.
   2. Functions of a report
      1. Giving Information
      2. Analysing
      3. Explaining and Justifying
   3. Subtopic 3