1. Vision Statement
   1. Long term goals for entrepreneurs to realise their dream
   2. A description of where a company or individual wants to be in the future
   3. Provide direction Determine decisions Inspire people Allow for perseverance in the face of adversity
2. Mission Statement
   1. Declaration of a company’s purpose
   2. Sets the tone for the entire company and focuses its attention in the right direction
   3. Characteristics of a Good Mission Statement
      1. Customers
      2. Products or services
      3. Markets
      4. Technology
      5. Concern for survival, growth, and profitability
      6. Philosophy
      7. Self-concept
      8. Concern for public image
      9. Concern for employees
3. SWOT Analysis