1. Economy
   1. changes
      1. growth
      2. recession
   2. indicators
      1. expenditures
      2. production (GDP)
      3. unemployment
         1. frictional
         2. seasonal
         3. cyclical
         4. structural
2. Inflation
   1. cost push
   2. demand pull
3. Interest
   1. expenses
   2. expansion
   3. revenue
4. Market price
   1. supply
   2. demand
   3. consumer income
   4. consumer preferences
   5. expenses
5. Government / regulation
   1. monetary policy
   2. fiscal policy