1. Local Listings Setup?
   1. Setup Local Profiles Via YEXT
      1. Google My Business
      2. Bing Local
      3. Yahoo Local
2. Listing Optimized?
   1. Business Name
   2. Address
   3. Contact Info
   4. Category
   5. Hours of Business
   6. Map
   7. Photos & Videos
   8. Introduction
   9. Keywords
   10. Validate
3. Getting Regular Reviews Every Month?
   1. Check Competition
   2. Start with Best Customers
   3. Start Asking for Reviews
      1. Google
      2. Yahoo
      3. Bing
      4. Trust Pilot
4. Adding NAP Citations Every Month?
   1. Express Update
   2. Localeze
   3. Acxiom
   4. Factual
   5. D&B
   6. CitySearch
   7. Bing Places
   8. Yelp
   9. Facebook
   10. Yellowpages
5. Listed in Industry Directories?
   1. Search for Industry Specific Directories
   2. Check Where Competitors are Listed
   3. Get Listed There
6. Do you have Separate Page for EVERY Product or Service You Offer?
   1. List EVERY product or Service You Offer
   2. Create a Unique Page for EVERY product or Service
7. Do you have Long Form Pages (Min. 500 words)
   1. Check Hard drive for content. You can use
   2. Presentations
   3. Proposals
   4. FAQ's
   5. Email Outbox
8. Have you Optimized EVERY page of your website?
   1. Identify Target Keyword for EVERY Page
   2. Create Unique MetaTags for EVERY Page - Title - Description
   3. Create Keyword Rich URL's for EVERY Product or Service Page
   4. Add Keywords to Headings H1, H2 & H3
   5. Add Keywords to text +/- 2-3%
   6. Optimize Images
9. Do you have many External Websites Linking to Your Website?
   1. Go for some quick wins
   2. Give testimonials to local suppliers
   3. Link back from Social Media Profiles Eg.: Facebook, Twitter, LinkedIn
   4. Paid, Authority Directories Eg.: Business.com
10. Have you done All Optimization Tasks?
    1. Google Analytics
    2. Google Search Console
    3. XML Sitemaps & Robots.txt
11. Does your website loads Faster than Your competitors?
    1. Run speed test
    2. Switch to SSD Hosting
    3. Improve speed by compressing images on the website
12. Is Your Website Mobile Friendly?
    1. Check Mobile Friendly Test
    2. Set up mobile site or switch to responsive design like divi
13. Is Your Website Safe & Secure?
    1. Switch to SSL
    2. Setup an Anti-Malware Site Seal
14. Do you have a Blog Setup?
    1. Setup a WordPress Blog
    2. Check Competitors Blogs for Ideas
    3. Identify Leading Blogs in Your Niche
    4. Create a Schedule of 10-15 blog posts based on FAQ's
15. Do you know What to Blog?
    1. Target Market?
       1. Business?
          1. Choose from the following...
             1. Buyers Guides
             2. Best Practice Guides
             3. Screen Capture Videos
             4. Infographics
             5. Case Studies
             6. Newsletter
             7. "How To.." Guides
             8. List Based Content Eg.: 21 Ways To...
             9. Product Reviews
             10. "Best of..." lists
             11. "Ways to use..." lists
             12. Predictions /Old vs New Content
             13. FAQ's
             14. "Common Mistakes With..." Content
             15. Checklist Content
       2. Individuals?
          1. Choose from the following:
             1. Newsletter
             2. "How To.." Guides
             3. Local Interest Features /Local Guides
             4. List Based Content Eg.: 21 Ways To...
             5. Seasonal /Holiday Guides /What's On /Upcoming Events
             6. Product Reviews
             7. "Best of..." lists
             8. Product Videos
             9. "Ways to use..." lists
             10. Predictions /Old vs New Content
             11. Product /Service Comparisons Eg.: Product X vs Product Y
             12. Latest Fashion Trends
             13. FAQ's
             14. "Common Mistakes With..." Content
             15. Checklist Content
16. Is your Content Optimized for SEO & Sharing?
    1. Attention Grabbing Headline
    2. Identify Target Keyword
    3. Include Keyword in Metatags
    4. Keyword in Title & Headings
    5. Keyword in URL
    6. Optimize Images
    7. Add related Keywords in Text
    8. Link Internally to Other Posts
    9. Link Externally to Authority Content
    10. Add Social Sharing Buttons
    11. Check Mobile Ready
    12. Check Load Speed
17. Do you use Video Extensively?
    1. Setup YouTube Channel
    2. Are you Happy to Appear In the Video?
       1. Yes
          1. Choose from the following
             1. Whiteboard Presentation
             2. Product or Service descriptions
             3. HeadShot /Interview Style
             4. Talking FAQ's / Hints & Tips
       2. No
          1. Choose from the following
             1. Before & After Examples
             2. Talking Slides
             3. Cartoons
             4. Screen Capture
18. Are your videos SEO Optimized?
    1. Choose keywords for ALL videos
    2. Add Keyword Rich Title & Meta Tags in YouTube
    3. Transcribe Video & Create Blog Post With Video Embed
    4. Optimize Blog Post (Title, Meta Tags, Headings, etc,.)
19. Does Your Website Create Trust?
    1. Professional Accreditations
    2. Supplier Logos
    3. Guarantees
    4. Display all of the above clearly on ALL the pages