1. Marketing Environment
   1. Macro environment
      1. 6 factors - Political
      2. 6 factors - Economic
      3. 6 factors - Sociocultural
      4. 6 factors - Technological
      5. 6 factors - Environmental
      6. 6 factors - Legal
   2. Micro environment
      1. 3 factors- Customers & Clients
         1. 2 types of markets - Business and Consumer Markets
         2. 2 types of markets - Business and Business Markets
      2. 3 factors- Partners
         1. 6 Partners - Financier
         2. 6 Partners - Advertising agencies
         3. 6 Partners - Retailers
         4. 6 Partners - Wholesalers
         5. 6 Partners - Suppliers
         6. 6 Partners - Logistics firms
      3. 3 factors- competitors
2. Consumer Behavior
   1. 5 Situational Factors
      1. Physical
      2. Social
      3. Time
      4. Motivational
      5. Mood
   2. 5 Consumer Decision Making Process
      1. Needs, wants recongisation
      2. Information research
      3. Evaluation of opinion
      4. Purchase
      5. Post- Purchase behaviour
   3. 3 Reference Groups
      1. Membership Group
      2. Aspirational Group领导性消费群体
      3. Dissociative Group疏离团体
   4. 3 Personal Factors
      1. Age and life cycle
      2. Occupation and Income
      3. Lifestyle
3. Product and New Product Management
4. Promotions
5. Marketing Exam ---- Section B
   1. Marketing Information Systems
   2. Segmentation, Targeting, Positioning
   3. Pricing
   4. Distribution
   5. Services Marketing