1. Source: Infogram
2. Know Your Story
   1. First, find a narrative.
   2. Infograohic with a compelling story
      1. Simplify a complicated idea
      2. Explain a process
      3. Highlight trends
      4. Make an argument
   3. Ask those questions
      1. What is the goal of your infographic?
      2. Who is your target audience?
      3. Are you focusing on data or visuals?
      4. What visualizations work best with your data?
3. Gather Clean Data
   1. Clean it up
   2. Use free data sources
4. Write a Good Headline
   1. The key to audience retention
   2. Avoid ague, uninformative headlines
5. Type of Infographic
   1. Data Centric
      1. Shows statistical information in a variety of charts and figures
   2. Timeline
      1. Shows information over a chronological time period, usually on a line
   3. How To
      1. Shows a step-by-step process or the progression of information.
   4. Geographical
      1. Location based infographic using maps for geographical data
   5. Comparison
      1. Compares and contrasts two different subjects or topics
   6. Hierarchical
      1. Shows a chart with predefined levels or the hierarchy of a topic
   7. Flowchart
      1. Starts at a single point, then shows how the topic branches or grows
   8. List
      1. Shows mostly text and icons, listing information about a given subject
   9. Anatomical
      1. Breaks down a subject’s composition, or shows how it works
   10. Visual Resume
       1. Shows an applicant’s skills and experience using visuals and data
   11. Photo-Based
       1. Based on a photo, uses text and data to explain a point
   12. Interactive
       1. Online infographic that lets the viewer modify, control and explore data
6. Choose the Aesthetic
   1. Color
      1. Pick contrasting colors for comparisons
      2. Use color to highlight your most important information
      3. Select colors that appear in nature
      4. Consider the psychology of color
      5. Use branded colors for marketing materials or presentations
   2. Font
      1. Use the same font set throughout your entire slide presentation
      2. Know the difference between a serif font (Times New Roman) and a sans serif font (Arial or Helvetica)
      3. Match the typography to your theme
      4. Consider alignment
7. Pick the Right Charts
   1. Select the one that ensures your message is clear and accurate
8. Focus on Important Data
9. Keep it Simple
   1. Include too much information in one single infographic
   2. Too much text or too many numbers
10. Edit, Edit, Edit
    1. Clear
    2. Simple
    3. Easy to read
    4. Get feedback from others
11. Promote and Distribute
    1. Email your infographic to contacts you’ve made
    2. Send out an email newsletter
    3. Write a social media specific release
    4. Create a social media sharing plan
    5. Submit your infographic to directories and blogs
    6. Start reaching out manually to blogs and popular Twitter accounts