1. | Task A.1 | Digital marketing in the marketing function.
   1. Task A.1.1: Definitions of digital marketing.
   2. Task A.1.2: Explain the role of digital marketing as an extension rather than a replacement for the traditional marketing and promotional mix.
   3. Task A.1.3: What are the top current trends in digital marketing, e.g. the move to mobile communications.?
   4. Task A.1.4: How is digital marketing utilised to target specific market segments.
   5. Task A.1.5: Demonstrate how the development of customer databases help in the delivering digital communications, including the use of free content for lead generation.
   6. Click on link to utilise the hyperlinked online resources to submit answers
2. | Task A.2 | How the digital communication is delivered
   1. Individual exercise: Think of a business you are familiar with and provide a typical case for the following:
   2. Where to advertise a vacancy? (Slides 9-12)
   3. What should be considerations ?
   4. Suggest potential methods (Slide 13)
   5. Click on link to submit answers
3. | Task A.3 | Devices for displaying digital communications
   1. In pairs or small groups think of a business you are familiar with and provide a typical case for the following:
   2.  Systems change
   3.  More space or product development
   4.  Vacancies caused by leavers/turnover of staff
   5.  Internal promotions
   6.  New office or branch and need for additional staff.
   7.  Seasonal fluctuations leading to the requirement for temporary staff
   8. Click on link to submit answers