1. Customer Behavior
   1. Identification of Patterns and Trends in Customer Activity
   2. Coherent Categorization of Vast Customer Data
2. Competitive Analysis
   1. Grouping Similarities and Differences with Competitors
   2. Supporting Strategic Decision Making
3. Marketing Strategies
   1. Identifying Potential Areas of Improvement
   2. Assisting in the Development of Targeted Campaigns
4. Consumer Insights
   1. Tracking Customer Satisfaction
   2. Assessing Consumer Loyalty
   3. Determining Purchase Triggers
   4. Evaluating Consumer Feedback
5. Market Trends
   1. Tracking Market Changes
   2. Fostering Innovation
   3. Gauging Market Potential
   4. Profiling Target Audience
6. Product Strategies
   1. Developing Pricing Tactics
   2. Incorporating Customer Feedback
   3. Fine-Tuning Value Proposition
   4. Managing Product Life Cycle