1. | Task A.1 | Digital marketing in the marketing function.
   1. Task A.1.1: Definitions of digital marketing.
   2. Task A.1.2: Explain the role of digital marketing as an extension rather than a replacement for the traditional marketing and promotional mix.
   3. Task A.1.3: What are the top current trends in digital marketing, e.g. the move to mobile communications.?
   4. Task A.1.4: How is digital marketing utilised to target specific market segments.
   5. Task A.1.5: Demonstrate how the development of customer databases help in the delivering digital communications, including the use of free content for lead generation.
   6. Click on link to utilise the hyperlinked online resources to submit answers
2. | Task A.2 | How the digital communication is delivered
   1. Task A.2.1: Display advertising, banners, pop-ups, floating advertisements (ads), interstitial ads, text ads.
   2. Task A.2.2: Search engine marketing, optimization and sponsored searches.
   3. Task A.2.3: Current trends in digital marketing, e.g. the move to mobile communications.
   4. Task A.2.4: Social media marketing.
   5. Task A.2.5: Email advertising.
   6. Click on link to utilise the hyperlinked online resources to submit answers
3. | Task A.3 | Devices for displaying digital communications
   1. In pairs or small groups think of a business you are familiar with and provide a typical case for the following:
   2. Task A.3.1: Explain the role of Personal computers in digital marketing.
   3. Task A.3.2: Explain the role of Smartphones in digital marketing.
   4. Task A.3.3: Explain the role of Tablets in digital marketing.
   5. Task A.3.4: Explain the role of Games consoles in digital marketing.
   6. Click on link to utilise the hyperlinked online resources to submit answers