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1. Goal Description
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Example
- Increase website traffic by 20% within three months.
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2. Success Metrics
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Example:
- Increase in unique visitors (e.g., from 10,000 to 12,000).
- Conversion rate improvement (e.g., from 3% to 5%).
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3. Timeline
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Example:
- Week 1: Research and strategy planning.
- Week 2–4: Launch marketing campaigns.
- Week 8: Review performance and adjust tactics.
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4. Resources Needed
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Example:
- Tools: Google Analytics, SEO software, social media platforms.
- Budget: $2,000 for paid advertising.
- Team: Marketing team, content writer, data analyst.
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5. Progress Tracking
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Example:
- Weekly status updates in team meetings.
- Use project management tools like Trello or Asana.