1. Product
   1. Outdated product design
   2. Poor product quality
   3. Limited product features
2. Price
   1. High pricing compared to competitors
   2. Lack of pricing flexibility
   3. Poor cost management
3. Place
   1. Inefficient distribution channels
   2. Poor location choices
   3. Inventory management issues
4. Promotion
   1. Ineffective marketing strategies
   2. Low promotional budget
   3. Poor advertising reach
5. People
   1. Inadequate training for sales staff
   2. Low employee morale
   3. Poor customer service
6. Process
   1. Inefficient sales processes
   2. Lack of standard operating procedures
   3. Poor workflow management
7. Physical Evidence
   1. Unattractive packaging
   2. Poor branding elements
   3. Lack of tangible proof of quality
8. Performance
   1. Unclear performance metrics
   2. Unrealistic sales targets
   3. Poor performance monitoring