1. A strategy is a fundamental pattern of present and planned objectives, resource deployments, and interactions of an organization with markets, competitors, and other environmental factors.
   1. Process of formulating a Marketing Strategy
      1. Market opportynuty analisys
      2. Formulating strategies for specific market situations
      3. Implementation and control
2. Components of Strategy
   1. 1. Scope
   2. 2.Goals and objectives
   3. 3. Resource deployments
   4. 4. Identification of sustainable competitive advantage
   5. 5. Synergy
3. Hierarchy of strategies
   1. Corporate
   2. Business
   3. Functional
4. Differences between type of orientation
5. Production oriented
   1. Company sells what it can make
   2. Narrow product line
   3. Pricing based on production and distribution costs
6. Market oriented
   1. Company focus on customers needs and market opportunities
   2. Broad product line
   3. Pricing based on percieved benefits
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