1. Psychographics
   1. Lifestyle
   2. AIO: Activity, Interest, Opinion
   3. Concerns
   4. Personality
   5. Values
   6. Attitudes
2. Geographics
   1. Country
   2. City
   3. Density
   4. Language
   5. Climate
   6. Area
   7. Population
3. Behavioral
   1. Benefits Sought
   2. Purchase
   3. Usage
   4. Occasion
   5. Buyer Stage
   6. User Status
   7. Life Cycle Stage
   8. Engagement
4. Demographics
   1. Age
   2. Gender
   3. Income
   4. Education
   5. Social Status
   6. Family
   7. Life Stage
   8. Occupation
5. https://www.oberlo.com/blog/marketing-principles