1. Copyright, 2010 F. Mohidin, www.UsingMindMaps.com
2. 1. Objectives
   1. Company Background
   2. Objectives of the plan
   3. Period it will cover
   4. Vision
3. 2. Buyers
   1. Description of buyers
   2. Needs that you serve
4. 3. Competition
   1. Who is the competition?
   2. Direct competition
   3. Indirect competition
   4. How well do they perform?
   5. How will they react?
5. 4. Promotional Activities
   1. Publicity/PR
   2. Direct Marketing
   3. Advertising
   4. Personal Selling
   5. Telemarketing
   6. Special Events
   7. Internet Marketing