1. Identity
   1. Situation Analysis
      1. Porter Five Forces Analysis
      2. SWOT Analysis
   2. Product Analysis
      1. Marketing Mix
   3. Market Research
      1. Primary Research
         1. Interview
         2. Questionnaires
      2. Secondary Research
2. Objectives
   1. Goals
      1. Short-term
      2. Long-term
3. Strategy
   1. Unique Selling Proposition
      1. Product Differentiation
      2. Cost Leadership
      3. Market Segmentation
4. Action Plan
   1. Action Steps
      1. Short term
      2. Medium term
      3. Long term
   2. Budget Allocation
      1. Product
      2. Promotion
      3. Price
      4. Distribution
5. Forecasts
   1. Quantify
      1. Costs
      2. Sales
      3. Profits
      4. Market Share
6. Control
   1. Measurement Tool
      1. Corrective action
   2. Refine Plans