1. Mechanism
   1. Canned reports
   2. Custom reports
2. Publisher
   1. Classification
      1. Engagement
         1. Metrics
            1. PVs per visit
            2. Time spent/ visit
            3. Avg Return visits
      2. Operational
         1. Metrics
      3. User insights
         1. Semantic
            1. Tag based analysis
         2. Behavioural
            1. Demographic
            2. Age
         3. UGC profile
      4. Content
         1. Content popularity
         2. Content mining
      5. UGC generated inbound traffic
         1. Vitality uptake
         2. Notification uptake
      6. Quality