1. What
   1. As A Product
      1. Cocoa
      2. Chocolate and Malt Drink
      3. Chocolate Drink
      4. Chocolate Milk
      5. Energy Drink
      6. Cocoa Drink
      7. Milk
   2. Taste
      1. Rich in Chocolate
      2. Chocolate Milk
      3. Sweet
   3. Memories
      1. Elementary Schools
      2. Free Drinks at Schools
2. When
   1. Time
      1. Weekend Night
      2. Weekend Morning
      3. Morning
      4. Night before sleep
         1. Warm Milo
      5. Mid day
         1. Cold Milo
   2. Moments
      1. Breakfast
      2. After Sports
      3. Any Moment
      4. Long activity breaks
   3. Weather
      1. In the rain
      2. Hot weather enjoying cold Milo
      3. Cold weather enjoying hot Milo
      4. Fall
3. Where
   1. Place & Detalis
      1. Sport Events
         1. Soccer
         2. Basketball
         3. Volley
         4. Badminton
         5. Swim
         6. Futsal
         7. Tennis
         8. Martial Arts
            1. Karate
            2. Aikido
            3. Judo
            4. Wu Shu
            5. Kendo
            6. Pencak Silat
            7. MMA
      2. Home and in my room
         1. Bedroom
            1. Alone
            2. With family
            3. With Mom
            4. With Wife
            5. With Husband
            6. With Lover
      3. Room watching movie with loved ones
         1. Kids
            1. Boys
            2. Girls
         2. Lovers
         3. Spouse
         4. Parents
         5. Grand Parents
         6. Grand Kids
4. Who
   1. Age
      1. 1SD - 3SMP
         1. Activity
            1. Study
            2. Play
            3. Sport
            4. Soccer
            5. Basketball
            6. Martial arts
         2. Hobby
            1. Game
            2. Sport
            3. Dance
      2. Teenagers
         1. boys
         2. girls
      3. 11-21
   2. Class
      1. B
      2. Mid Up
   3. Location
      1. City
      2. Home
      3. School
      4. Village
      5. Sport Events
      6. Outdoor People
5. Why
   1. Reason
      1. The only drink without vanilla taste
      2. to fulfill my nutrient needs
         1. Actigen E
         2. Vitamin
            1. D
            2. A
            3. C
            4. B
            5. B1
            6. B2
            7. B complex
         3. Mineral
            1. Calcium
            2. Iron
         4. Nutrition
      3. Distinguished taste
         1. Chocolate Malt
         2. Chocolate Crumb
      4. Refreshing
         1. Cold
         2. With Ice
      5. Relieving
         1. Chocolate
         2. Warm
         3. Sweet
6. How
   1. Feeling
      1. Become better
         1. Relieved
         2. Refreshed
         3. Positivity
         4. Spirit
         5. Healed
      2. Stronger
         1. Athlete
         2. Champion
         3. Malt
         4. Chocolate
         5. Sweet
      3. Sweet