1. unbelievably flexible
   1. ideas
   2. knowledge
   3. information
   4. hold various types of content and data
   5. topic arranged at will
   6. manipulate with freedom and flexilibity
2. make you more productive
   1. increase 20% productivity
3. better creative problem solver
   1. make connections
   2. mapping information visually
   3. easier to see connections
   4. map branch stimulates thoughts & ideas
4. identify gaps in your information
   1. easily see where gaps exist in your information
5. think about your thinking
   1. move topic to change its context
   2. rethink and rearrange ideas
6. reach clarity faster on key issues
   1. quickly do a “brain dump” in the map
   2. rearrange ideas until they make the most sense to you
   3. view them in a different context
7. make better decisions
   1. record a detailed description of the challenge or opportunity you face
   2. brainstorm potential solutions
   3. explore the pros and cons of solutions
   4. envision potential future problems
   5. assign weights to each factor
   6. reach a more balanced, well thought out decision
8. better organized
   1. efficient front-end process for new projects
   2. create meeting agendas
   3. create todo lists
   4. links to files
   5. web pages
   6. notes
   7. individual e-mails
   8. Use mind map to
9. see the forest and the trees
   1. expandable/contractible format
   2. see both the 50,000 foot overview
   3. “drill down” to a detailed view
10. identify, prioritize and track key project tasks
    1. attach detailed task information to topic
11. in less time
12. less time looking for key documents and information