1. SMM
   1. Facebook
      1. Brand content
      2. SMM activations
      3. Contests
2. SEO/SEM
   1. Website optimization
   2. SERP optimization with articles
3. Media
   1. Banner ads
   2. Context + Media context
   3. Special projects
      1. Branding
      2. Content
      3. SEM
4. Website
   1. Product information and interactive presentation
   2. Articles and knowledge base
   3. Entertainment
5. Consumers
   1. Establish Motilium brand and leadership position
   2. Raise brand awareness
6. HCP
   1. Drive HCP reco via detailing
   2. Strong detailing vs. enzymes
   3. Recommendations by HCPs