1. Why Wordpress?
   1. powerful CMS
   2. 34 % of all websites use Wordpress
   3. Market development
   4. wordpress
      1. .org
         1. "the real WordPress"
         2. required: domain & hosting
      2. .com
         1. created by WordPress Co-Founder
         2. Hosting Service
   5. Pros & Cons
      1. pros
         1. free, open-source & easy to use
         2. customizable with thousand themes & plugins (free as well as paid)
         3. run ads if you want
         4. easy to implement analytics
      2. cons
         1. need web hosting
         2. need to take care of updates
         3. need backups
   6. users
      1. The New York Times
      2. Spotify
      3. TechCrunch
      4. Walt Disney
   7. Open-Source CMS Competitors
      1. Joomla
      2. Drupal
      3. Wix
      4. ...
2. Hosting
   1. Provider
      1. depends on need
      2. I'm using Raidboxes
      3. Others
         1. Webgo
         2. ALL-INKL
         3. WebhostOne
   2. Criteria for picking
      1. Price
         1. Big differences from 4,99 € - 30 € / month
      2. Services
         1. Cheap hosts often have expensive services
         2. Backups inclusive?
         3. emails
      3. Performance
         1. Ladezeit, Response Time, Uptime
      4. Support
         1. Live-Chat
         2. Response Times could be critical
   3. Must-Haves
      1. AVV-contract
      2. free SSL certificate
      3. domain incl.
      4. server in germany (at least EU)
3. Basics
   1. WP structure
      1. Posts
      2. Pages
      3. Design > Widgets
      4. Multilingual
   2. Templates
      1. Where?
         1. https://themeforest.net/
         2. https://wordpress.org/themes/
      2. Which criteria?
         1. Fits own purpose
         2. Mobile first
         3. Page builder incl?
         4. DSGVO
         5. SEO optimized
         6. Demos
         7. Good documentation
      3. Quick installation
   3. Wordpress-Plugins
      1. Yoast SEO
      2. Polylang vs. WPML
   4. Analytics
      1. Google Analytics
      2. Piwik
4. Customize
   1. Differences in Templates
      1. Customize frontend options
      2. Different menu options
      3. Widget options
   2. Plugins
      1. Elementor Page Builder
      2. WPBakery Visual Composer
5. DSGVO
   1. Must-Haves
      1. Cookiebanner
      2. Impressum & Datenschutzerklärung
   2. careful with usage of images
      1. Pexels
      2. Unsplash
      3. Pixabay
   3. Writing emails just with Double Opt-In
   4. More infos
      1. https://www.impulse.de/recht-steuern/rechtsratgeber/dsgvo-website/7304684.html
      2. https://www.xovi.de/dsgvo-checkliste-die-10-wichtigsten-to-dos-fuer-ihre-webseite/