1. Idea Generation
   1. SWOT analysis
   2. Market and consumer trends
   3. company's R&D department
   4. competitors
   5. focus groups
   6. employees
   7. salespeople
   8. corporate spies
   9. trade shows
   10. Brainstorming
2. Idea Screening
   1. Target Market Benefit
   2. size and growth forecasts
   3. competitive pressure
   4. sales and market trends
   5. technically feasible to manufacture
   6. product be profitable
3. Concept Development and Testing
   1. marketing and engineering details
   2. search patent databases
   3. Investigate intellectual property issues
   4. target market
   5. decision maker
   6. product features
   7. benefits will the product provide
   8. consumers react
   9. cost effectively
   10. Prove feasibility
       1. virtual computer aided rendering and rapid prototyping
   11. cost to produce
   12. Testing the Concept
4. Business Analysis
   1. likely selling price
   2. sales volume
   3. Fourt–Woodlock equation
5. Beta Testing and Market Testing
   1. physical prototype
   2. mock-up
   3. Test the product
   4. Conduct focus group
   5. introduce at trade show
   6. Make adjustments
   7. initial run
   8. determine customer acceptance
6. Technical Implementation
   1. New program initiation
   2. Finalize Quality management system
   3. Resource estimation
   4. Requirement publication
   5. Publish technical communications
      1. data sheets
   6. Engineering operations planning
   7. Department scheduling
   8. Supplier collaboration
   9. Logistics plan
   10. Resource plan publication
   11. Program review and monitoring
   12. Contingencies - what-if planning
7. Commercialization
   1. Launch the product
   2. advertisements
   3. promotions
   4. distribution pipeline
   5. Critical path analysis
8. New Product Pricing
   1. Impact of new product
   2. Value Analysis
      1. internal
      2. external
   3. Competition and alternative competitive technologies
      1. Subtopic 1
   4. Differing value segments
      1. Price
      2. Value
      3. Need
   5. Product Costs
      1. fixed
      2. variable
   6. Forecasting
      1. volumes
      2. revenue
      3. profit