1. Online/Digital Marketing
   1. OEM/ODM Website: www.msochoski.com
   2. International SEO (Beyond Google)
   3. Enroll in Online Manufacturing Directories: alibaba.com | hktdc.com | asianproducts.com | globalsources.com | and more...
   4. Used to generate leads for the Larger Well-branded companies and independed entrepreneurs
2. Marketing/Sales Collateral (Print)
   1. Clubs & Teams Catalog/Literature
   2. Design Advisory & Manufacturing Capabilities Sales Literature
   3. Private Label Catalog
   4. Used for active selling (prospecting) by the OEM Director
3. Target Markets
   1. Clubs & Teams (Active Marketing/Selling)
   2. Larger Well-branded Companies (Passive)
   3. Independent Entrepreneurs (Passive)
   4. Retail Stores (Future Opportunity)
4. OEM Director (Team)
   1. Actively Prospect Club & Team Clients
   2. Need more sales force?
   3. Be prepared to receive/sell incoming business from Larger Well-branded Companies and Independents
   4. Option to approach Retail Segment if operations and meet demands of clubs/teams. This would be a future focus possibility.
5. Competitive Advantages
   1. Custom Design Advisory Services
   2. Product Features
   3. Product Performance
   4. Prompt Delivery
   5. Quality Approvals
   6. Reputation
   7. Service
   8. Competitive Price
   9. Experienced Staff
6. Questions that need ANSWERS
   1. Contribution margin for Clubs & Teams offerings?
   2. How much total profit do we anticipate generating from RSS-OEM?
   3. At what point should we actively pursue Retail segment? Profit-level driven? Capacity-driven?