1. Category
   1. Business and Data Analysis (incl. DSS, EIS, DWH, BI)
   2. Coaching, Training, Facilitating
   3. Management Consulting
   4. Marketing, Business Development, Negotiation
   5. Service Management and Outsourcing
   6. Other technological
2. Customer structure
   1. Corporations, Governments, Institutions
   2. Non-profit
   3. Startups and SMEs
3. Industry
   1. Automotive, Logistics, Transportation
   2. Banking, Finance, Insurance
   3. Consulting, Professional Services, Software
   4. Electronics and FMCG
   5. Infrastructure and Building
   6. Governments and Institutions
   7. Pharma and Biosciences
   8. Retail and Clothing
   9. Energy, Telecommunications, Media
4. Organization
   1. Multi-vendor
   2. Part-time
   3. Multi-site
   4. Multi-cultural
5. Team size (peak)
   1. 1-5
   2. 6-10
   3. over 10